This project, framed in the Day of Respect for Cultural Diversity, seeks that children recognize that skin color is not only the pink that is universally known; that they look at the difference in skin tones that exist, and above all that we learn to accept each one of us as we are.

For Andrés García, national marketing manager of Faber-Castell Colombia, this initiative is a great example to raise awareness among new generations about respect and tolerance. "Through colors as a pedagogical tool we have managed to make children understand the importance of recognizing and accepting that in a country as diverse as ours there are multiple colors that identify us as Colombians".

Project impact

For the past two years, the "Colores Piel" project has been taking its message to different institutions of the Foundation, with the aim of promoting respect and tolerance through an activity as simple as coloring. For this reason, Sandra Molina, national manager of the Books and Books Reading Plan, has decided to support Pies Descalzos in this campaign. 

"It is a unique opportunity for children and young people to recognize, through reading, multicultural scenarios that demand an inclusive and tolerant stance from each social actor. Generating these spaces for reflection with students undoubtedly contributes to the construction of a better country".

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Students will learn in a didactic way that any skin color is equally important and that it is an essential part of the cultural diversity of any nation. Néstor Martínez, the rector of the Pies Descalzos Educational Institution in Barranquilla leaves us a message of what Colores Piel really is: "Apparently they are pencils, but beyond the context, it is to look at the difference in colors and the most important thing is that we learn to accept each one of us as we are".