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We join the celebration of Columbus Day with the launch of the "skin colors" campaign; a strategy that seeks that children to recognize the existence of different skin colors characteristic of Colombian multiculturalism.

The methodology is  with a short book and a box of colors that the teacher will use to work in the classroom with children of first, second and third grade in the schools we support in Quibdo, Cartagena and Barranquilla. Through a beautiful story, children can color and recognize different skin shades.

This campaign aims to prevent discrimination and promote respect for racial diversity through understanding that skin color is not only pink, the characteristic skin tone of the color palette.

The result will be that the new generations will celebrating their differences rather than fighting for them.

The design of the campaign was conducted by advertising firm Sancho BBDO and the making of the promotional video was made by Imaginaria Films as part of its social responsibility policy.

See video in spanish in: https://youtu.be/ZCGMXY9fBqU

Sport takes a fundamental part of an educational model that has quality as its highest priority. Through Sport, children learn values and important abilities like self-knowledge, tolerance, solidarity, respect, team work and healthy coexistence. These abilities are very important for social, professional and cognitive development of our students, and at the same time for good habit development of physical health.

It’s no secret that Quibdó has been a forgotten city and Chocó has been strongly affected by war in Colombia, however, it’s a place full of people who smile and work hard every single day in order to reach a  better future, a better education and overcome difficulties by turning them into chances. 

"Malnutrition during pregnancy and childhood greatly affects people's long-term learning ability." *

At Pies Descalzos we are convinced that healthy nutrition is fundamental so that children can properly develop their abilities in the classroom. We also know that, as research has shown, "hunger greatly reduces opportunities for people and countries, and therefore slows development, leading to deaths, mental retardment and growth."*

We know that the developing communicative skills are fundamental for the education of our students. We understand that they are not only tools in their academic processes, but will be fundamental skills in the development of their professional lives. This is why we choose to potentiate the development for these communicative processes, while we promote a sense of belonging to the region. We have been forging this practice with a project named “contadores de historias”.

Scholastic Citizenship is conceived as a strategy to reach the soul of young people, bringing them closer to their reality promoting participation.

This initiative, of the International Organization of Pontifical Right created by Pope Francisco, seeks to generate spaces for the solution of daily problems. There the language of football is used as a strategy to reach young people and get their attention; Sport is used as an excuse to motivate them to self-discovery and to recognize themselves as active actors todays connivance.

Big things are achieved when knowledge, conviction and the desire to help, gather up together. In July, a group of young people from more than 120 countries came to the city of Cartagena, Colombia to live the “World's Largest Lesson” workshop.

By the hand of Shakira, we believe that every child in the world deserves a quality education. It was with this conviction that in past days our foundress appealed for us to be part of this construction, including the leaders who would meet in the G-20.

Taking care of our planet is a matter for all of us. Pies Descalzos is committed to generate spaces for reflection and to take action over the environment in which we live. That’s how in the framework of Earth Day, the School Environmental Project (PRAE), led by Science teachers and Pies Descalzos team, carried out a series of activities, which are also articulated with an integral process of Ecological awareness with all the educational community.

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Pies Descalzos

We are a Colombian non-governmental organization founded by worldwide acclaimed artist Shakira in 1997 with the main objective to promote QUALITY PUBLIC EDUCATION for children in vulnerable situation in Colombia.

Since 2004, we have implemented a comprehensive intervention strategy, with five axis: provide quality & public education, improve the nutrition of our children, promote personal growth & sustainable development, building top-notch schooling infrastructures and finally establishing supported schools as community centers via ‘Open door school strategy’.

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Pies Descalzos Foundation
Steet 85 No. 18-32 Of. 401
Bogotá - Colombia (571) 6358770
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