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Skin Colors

We join the celebration of Columbus Day with the launch of the "skin colors" campaign; a strategy that seeks that children to recognize the existence of different skin colors characteristic of Colombian multiculturalism.

The methodology is  with a short book and a box of colors that the teacher will use to work in the classroom with children of first, second and third grade in the schools we support in Quibdo, Cartagena and Barranquilla. Through a beautiful story, children can color and recognize different skin shades.

This campaign aims to prevent discrimination and promote respect for racial diversity through understanding that skin color is not only pink, the characteristic skin tone of the color palette.

The result will be that the new generations will celebrating their differences rather than fighting for them.

The design of the campaign was conducted by advertising firm Sancho BBDO and the making of the promotional video was made by Imaginaria Films as part of its social responsibility policy.

See video in spanish in: https://youtu.be/ZCGMXY9fBqU

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Pies Descalzos

We are a Colombian non-governmental organization founded by worldwide acclaimed artist Shakira in 1997 with the main objective to promote QUALITY PUBLIC EDUCATION for children in vulnerable situation in Colombia.

Since 2004, we have implemented a comprehensive intervention strategy, with five axis: provide quality & public education, improve the nutrition of our children, promote personal growth & sustainable development, building top-notch schooling infrastructures and finally establishing supported schools as community centers via ‘Open door school strategy’.

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Pies Descalzos Foundation
Steet 85 No. 18-32 Of. 401
Bogotá - Colombia (571) 6358770